CULTURE & LIFESTYLE: Hanifa: Redefining African Fashion in the Diaspora

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THE VISION

Hanifa blends African-inspired prints with contemporary aesthetics, creating clothing that caters to bold, confident women. The brand is renowned for its inclusive sizing and designs that accentuate femininity, ensuring every woman feels empowered.

Founded: 2012

Founder: Anifa Mvuemba

Base: Washington, D.C., USA

Anifa Mvuemba made waves in 2020 with a groundbreaking 3D digital fashion show, highlighting her innovative approach to fashion while staying true to her Congolese roots. The show featured her Pink Label Congo collection, which paid tribute to Congo’s beauty and resources while raising awareness about the struggles of Congolese workers in mining industries.

SIGNATURE STYLES

EFFORTLESS ELEGANCE: Flowing dresses and structured tops in bold, jewel-toned hues.Afrocentric Prints: Pieces that subtly incorporate traditional African patterns, making them versatile for global audiences.Tech-Forward Innovation: Digital-first designs and fashion-forward collections for the modern woman.

AFROCENTRIC PRINTS: Pieces that subtly incorporate traditional African patterns, making them versatile for global audiences.

TECH-FORWARD INNOVATION: Digital-first designs and fashion-forward collections for the modern woman.

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