FEATURED ENTREPRENEUR OF THE MONTH: SHEA Yeleen
WHY SUPPORTING Afro-Diasporic BUSINESSES MATTERS?
The African diaspora is rich in culture, talent, and innovation. By supporting Afro-diasporic entrepreneurs, we help foster financial independence, strengthen community bonds, and create opportunities for future generations. At Afro Diaspora Pulse, we believe that through collective effort, we can build a sustainable economy that celebrates diversity and uplifts each other.
This month, we’re excited to introduce Rahama Wright, the visionary behind Shea Yeleen, a social enterprise that empowers women in West Africa through the production and distribution of shea butter-based skincare products. Founded in 2005, Shea Yeleen aims not only to create high-quality products but also to support sustainable development and fair trade practices. Through Wright’s commitment to social impact and ethical business, Shea Yeleen has grown into an internationally recognized brand.
ABOUT THE BUSINESS
Business Name: Shea Yeleen
Founder: Rahama Wright
Location: Washington, D.C., USA
Industry: Skincare, Beauty, Social Enterprise
Unique Selling Point: Shea Yeleen directly empowers women shea butter producers in Ghana by paying living wages, supporting economic independence, and promoting ethical skincare products.
THE JOURNEY OF RAHAMA WRIGHT
Rahama Wright’s journey began after serving in the Peace Corps in Mali, where she witnessed firsthand the struggles women faced in earning a living. Determined to create a sustainable solution, she founded Shea Yeleen, combining her passion for women’s empowerment with her commitment to high-quality, ethically sourced products. Today, Shea Yeleen partners with female cooperatives in rural Ghana, providing women with the opportunity to earn a fair wage and improve their quality of life. Wright’s innovative approach has earned Shea Yeleen widespread acclaim, including partnerships with Whole Foods and the Marriott International chain…..
HOW YOU CAN SUPPORT SHEA YELEEN
Supporting businesses like Shea Yeleen is not only a win for the community but also a step toward building a more inclusive economy.
Here’s how you can help:
SHOP: Visit their website at www.sheayeleen.com or find their products at Whole Foods and other retailers.
SHARE: Spread the word on social media or among your network. A simple mention can go a long way in helping a small business thrive.
ENGAGE: Follow them on social media: Instagram | Facebook | Twitter
FINAL THOUGHTS:
Building Wealth within the Afro-Diasporic Community
At Afro Diaspora Pulse www.afrodiasporapulse.com, we understand that building a strong economic base within the Afro-diasporic community is key to long-term prosperity. We encourage you to not only read about these amazing businesses but to actively support them. When one of us wins, we all win.
Stay tuned for more Diaspora Business Spotlights as we continue to celebrate and support the entrepreneurs who are making an impact globally.
Together, we can keep the pulse of the Afro diaspora strong and thriving.
Let’s keep the conversation going!
Comment below, or share your favorite Afro-diasporic businesses. Want to be featured in our next spotlight?
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