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Diaspora Entrepreneurs and Small Business Magazine

Strands By SJM: Where Hair Care Meets Cultural Confidence


Strands By SJM exemplifies how small businesses rooted in culture and community can provide beauty, care, and confidence—one strand at a time.

Strands By SJM—a hair care brand built on expertise, authenticity, and the mission to celebrate natural beauty within the Black and Afro-diasporic community.

Hair Care That Honors Identity

Strands By SJM is dedicated to providing premium hair care solutions that respect the science of textured hair and the diversity of hair journeys. From nourishing treatments and styling essentials to tailored hair wellness guidance, the brand understands that hair is more than appearance—it is deeply tied to identity, confidence, and cultural pride.

Expertise Meets Passion

Founded with both passion and professional insight, Strands By SJM blends quality ingredients with thoughtful formulation, ensuring each product supports healthy hair at every stage. The brand’s mission extends beyond products; it emphasizes education, self-confidence, and celebration of the rich tapestry of hair textures across the diaspora.

Empowering Clients Through Knowledge

Customers value Strands By SJM not just for results, but for the intentional care and knowledge behind every recommendation. The brand meets clients where they are, offering practical, empowering solutions that align with individual hair goals.

Strands By SJM exemplifies how small businesses rooted in culture and community can provide beauty, care, and confidence—one strand at a time.



Emmanuel Emmanuel Emmfo

Emmanuel Emmanuel Emmfo

About Author

Emmanuel Emmfo Chief Operations Officer | Senior Editor | Social Media Manager & Strategist Emmanuel Emmfo serves as the Chief Operations Officer, Senior Editor, and Social Media Manager & Strategist at Afro Diaspora Pulse, Canada, where he leads digital operations, editorial production, and strategic platform growth across print and digital media channels. In 2024, Emmanuel assumed responsibility for managing and scaling Afro Diaspora Pulse’s digital presence from the ground up — starting with zero posts, zero followers, zero views, and zero engagement. Through structured content systems, audience-focused storytelling, and performance-driven execution, he transformed the platform into a mature and fast-growing Canadian-based media brand in less than two years, attracting clients, strategic partners, and a steadily expanding global audience. As Senior Editor, he has edited and produced 15 magazine publications as of February 2026, overseeing contributor coordination, editorial standards, and publication quality across every edition. As Social Media Manager & Strategist, he designs and executes data-driven growth strategies that deliver measurable results. Recent performance highlights include: • 22,000+ followers grown organically from zero • 10.5M+ total views • Posts reaching 10,000+ views in under 24 hours • 108,000+ likes | 6,758+ comments | 11,000+ reshares Under his strategic direction, the platform has achieved millions of views, strong audience engagement, and consistent viral-performing posts, including content exceeding 10,000+ views within 24 hours. Emmanuel combines operational leadership, editorial excellence, and digital growth strategy to strengthen Afro Diaspora Pulse’s position as an influential Canadian media platform serving the global African diaspora community.

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