Strands By SJM exemplifies how small businesses rooted in culture and community can provide beauty, care, and confidence—one strand at a time.
Strands By SJM—a hair care brand built on expertise, authenticity, and the mission to celebrate natural beauty within the Black and Afro-diasporic community.
Hair Care That Honors Identity
Strands By SJM is dedicated to providing premium hair care solutions that respect the science of textured hair and the diversity of hair journeys. From nourishing treatments and styling essentials to tailored hair wellness guidance, the brand understands that hair is more than appearance—it is deeply tied to identity, confidence, and cultural pride.
Expertise Meets Passion
Founded with both passion and professional insight, Strands By SJM blends quality ingredients with thoughtful formulation, ensuring each product supports healthy hair at every stage. The brand’s mission extends beyond products; it emphasizes education, self-confidence, and celebration of the rich tapestry of hair textures across the diaspora.

Empowering Clients Through Knowledge
Customers value Strands By SJM not just for results, but for the intentional care and knowledge behind every recommendation. The brand meets clients where they are, offering practical, empowering solutions that align with individual hair goals.
Strands By SJM exemplifies how small businesses rooted in culture and community can provide beauty, care, and confidence—one strand at a time.



